I am a huge fan of Google Hangouts. I use it routinely for both work and personal communication. Using my laptop, tablet, or smartphone, I can get and send instant messages, make free phone calls (yup, even tablets can make calls with Wi-Fi, not cell towers), and start video chats with anyone around the world so long as they have a Google account and a webcam. I’m impressed by the video quality and the way that Hangouts spotlights whoever is speaking. Skype and FaceTime are fine, but Google Hangouts has powerful tools that those do not.
Here are a few ideas for using Google Hangouts in your law practice.
- Face-to-face discussions. Easily start a video chat with a regular client or make a great first impression on an out-of-town potential client with a video consultation. Google Hangouts uses a secure SSL connection.
- Video conference calls. Your conference room is online. Turn any Hangout into a live video call with up to 10 colleagues. Even if someone doesn’t have a webcam, you can still connect by calling their phone number (you’ll hear that person but not see him or her during the conference).
- Marketing. Creatively promote your practice with Hangout On Air. If you hold marketing seminars, provide training sessions, or video blog, it’s simple to broadcast and record your live presentations as Hangouts. You can even share your screen to show slides. After the recording has ended, you’re able to edit the video and post it to YouTube to reach a wider audience. (Be sure to put links to your presentations on your law firm web page to boost search engine visibility.) You’ve created some great multimedia content without spending a cent!
Of course, you can also give it a try for your family’s next get-together. On Christmas Day I started a Hangout that included relatives in Michigan, Illinois, British Columbia, Ontario, and Germany. We could see and hear each other well, and the Hangout was as festive as if we were all in the same room together!
To get started, visit https://plus.google.com/hangouts. You may need to download a small Gmail plugin, and you’ll probably want the Hangouts app for your smart devices too. If you’ve tried Google Hangouts, what are some of the creative ways you’ve put it to work for you?