How did you decide on your business card? Did you hire a graphic designer or use a template? Check out Carolyn Elefant’s Pinterest board with lawyer business cards from around the country. Carolyn runs MyShingle.com and was a speaker at ICLE’s Solo & Small Firm Institute in September.
Cardonizer, a website that collects good business card design, describes the card:
Paul Redrup, a local criminal defense lawyer, wanted a business card that instantly set him apart from the typical, bland cards that most lawyers carry. So we decided to create a card that was much more tactile and interactive in engaging the viewer, therefore leaving a more memorable impression. The concept is simple. The card itself shows a down-trodden figure stuck in jail. Then as you remove the card from the case, you release him, which in essence symbolizes the job of a criminal defense lawyer. The contact information is also revealed as the card slides out.
Is your business card more on the creative side or is it traditional? I’m sure it depends on who your prospective clients are. For example, if you are an elder law attorney, your cards likely use a large, easy-to-read font. If you work with tech companies, your design can be a bit more outside-of-the-box. No matter who you are trying to reach, a memorable yet professional business card will serve you well.