As a law business owner, I'm always in search of ways to create, scale, and share my knowledge in ways that make me money - either directly or indirectly (because the indirectly ends up working out directly).
One of those ways is one that I
recently posted about here. I've strugged as you may have in how to get your
ideal paying customers to actually read what you're writing about.
Let's face it - no one taught us how to write compelling copy in law school. (And that's one skill that's essential in making money with our law degrees). Law schools are just now starting to teach the business of law which is entirely different from the practice of it. As one of the attorneys in my
Legal Dream Job Incubator program said this week, "Law school was never meant to teach this stuff. It was to teach us the practice of law." And you know what he's exactly right!
I've struggled for years on how to "blog" in a way that works for delivering and sharing legal content -- and the rules just aren't the same for lawyers. No one wants a legal education. Our ideal paying customers want to know what to do, when to do it, and how to stay out of trouble. And it's our job to do that for them.
So true to my
vujà dé approach to life I created an
effective way to share my content with my ideal paying customers and reverse engineer sales the entire time -- and get them to share my content with their hundreds of thousands of people ... yes, I said hundreds of thousands. It's normal for my other business owner friends to have Facebook groups of 10,000+ members.
So here are the simplified 14 steps to making money with your legal knowledge on your blog. Now I've used the "tool" as a mindmap but yours can be anything that makes sense for your ideal paying customer. Mine happen to like mindmaps and flowcharts.
1. Create a mindmap (or other tool).
2. Tweak it to serve a specific purpose (reverse engineer what you want your ideal paying customer to buy).
3. Include your contact information. Make it easy to buy from you.
4. Share it publicly.
5. Share it socially. (those are kinda the same but not always)
6. Place the information in specific groups you belong to.
7. Copy your links.
8. Write a post on your Wordpress.org site (If you have questions on why that site is important, please email me I'll let you know.)
9. Get a photo your IPC (ideal paying customer) will resonate with.
10. Publish your post and sync with all your social media platforms.
11. Grab the published link and add it to a canned response in your email system. (If you're not using canned responses - learn how - it will change your world!)
12. Share your published post with your social media platforms, and groups that you are a part of.
13. Open up Mailchimp (or whatever email management system you're using) and create an email to send to your email list with the updated information you just created.
14. Repurpose, repurpose, repurpose ... there's no need to keep recreating the content wheel - if you've made really great content. Just share it in different ways.
Please share this with someone you know needs to hear it. And I'd love to know what your thoughts are about creating and delivering your content to your ideal paying customers, so please leave a comment below.